Beverage company
2024
Gitya Juices
Gitya Juices, a fictional independent juice company, faces the challenge of breaking through consumer habits dominated by overly processed beverages and well-established brands. Despite this, their undeniable positive energy and commitment to all-natural juices set them apart. To help Gitya Juices compete against the titans of the beverage industry, I created a brand that captures the positivity, individualism, and playful nature they bring to their juices.
Services
Brand Identity
Photography
Motion Graphics
Stick it to em’
Gitya Juices' brand concept draws inspiration from street culture, where "sticker slaps" serve as a popular means of self-expression. These stickers, often seen on street signs, lockers, and skateboards, highlight individualism and bring a playful, fun element to everyday life. Likewise, the brand is influenced by the unique and artistic fruit stickers from Spain, renowned for their distinctive and whimsical designs. By integrating this motif of fun and self-expression, Gitya Juices' branding embodies the essence of individuality and enjoyment.
